Why We Keep Coming Back To 'Start With Why'
i (Peter) back come to Simon Sinek's material on 'Start With Why' again and again.
I think it's fundamental for every leader and communicator who wants to inspire action to understand its principles. And why wouldn't you want to inspire action?
Sinek reminds us that to inspire action, we must clearly articulate why it's important.
Watch Simon Sinek Infamous TED Talk
Church comms often focus too much on 'What', eg events, when if it focused on our church's why (people & the Gospel), the events would 'sell' themselves. |